TL;DR
Kalshi is offering a $15 bonus for users who trade on the Belgium vs. Senegal match using promo code CBSSPORTS. This promotion is tied to the upcoming 2026 World Cup and aims to attract new traders.
Kalshi, a trading platform for event contracts, is offering a $15 bonus to new users who trade on the Belgium vs. Senegal match using the promo code CBSSPORTS. This promotion aims to encourage interest in World Cup-related trading ahead of the 2026 tournament.
The promotion was announced on March 20, 2024, by Kalshi via CBS Sports, targeting sports fans and traders interested in World Cup markets. To qualify, users must create an account on Kalshi and enter the promo code CBSSPORTS during their initial deposit or trade setup. The bonus applies specifically to trading contracts related to the Belgium vs. Senegal match, which is part of the 2026 World Cup qualifying or exhibition events.
Kalshi has stated that the bonus will be credited within 24 hours of qualifying trade placement, and there are no minimum deposit requirements to participate. The platform emphasizes that this is part of a broader effort to expand engagement in event-based trading, particularly around major sporting events like the World Cup.
Potential Impact on World Cup Betting and Trading Engagement
This promotion could attract a new segment of sports fans and traders to Kalshi, increasing engagement in event-based trading markets tied to the 2026 World Cup. It reflects a growing trend of using financial trading platforms to speculate on sporting events, which may influence how fans and bettors approach World Cup markets. The offer also signals Kalshi’s efforts to expand its user base ahead of the tournament.

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Kalshi, a regulated exchange for event contracts, has been expanding its offerings into sports and entertainment markets, leveraging the popularity of major sporting events like the World Cup. The platform previously launched markets related to political events and economic indicators, and now aims to capitalize on the global interest in football’s biggest tournament.
The promotion coincides with a broader marketing push by Kalshi to attract new users and increase liquidity in its sports-related markets. The Belgium vs. Senegal match is part of the qualifying or exhibition phase leading up to the 2026 World Cup, scheduled to be hosted across North America.
“This promotion is designed to engage new users and build excitement around the upcoming 2026 World Cup by offering an accessible entry point into event trading.”
— Kalshi spokesperson
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Details on Promotion Eligibility and Market Scope
While the promotion’s basic terms are clear, it is not yet confirmed whether the bonus applies to all types of contracts on Kalshi related to the match or only specific betting markets. Additionally, the duration of the promotion and whether it will be extended or limited remains unclear. The platform has not provided detailed terms and conditions beyond the initial announcement.

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Next Steps for Interested Traders and Kalshi’s Marketing Plans
Potential traders should visit Kalshi’s website or app to verify the full eligibility criteria and market scope. The promotion is expected to run through the lead-up to the match, with updates on additional World Cup markets and future promotions. Kalshi may also expand its promotional efforts based on initial user response and trading activity during this period.

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Key Questions
How do I qualify for the $15 bonus?
To qualify, create a new account on Kalshi, enter the promo code CBSSPORTS during registration or deposit, and place a qualifying trade on the Belgium vs. Senegal match market.
Are there any restrictions on the bonus?
Details are limited, but typically bonuses are subject to trading volume requirements or withdrawal restrictions. Check Kalshi’s official terms for specifics.
Does the promotion cover all World Cup related markets?
The promotion specifically mentions trading on the Belgium vs. Senegal match. It is unclear whether it extends to other World Cup markets or qualifiers at this time.
When does the promotion end?
The exact end date has not been specified, but it is likely tied to the match date or the start of the World Cup tournament in 2026. Users should verify on Kalshi’s platform for updates.
Is this available outside the United States?
Kalshi’s services are primarily available in the US, but regional restrictions may apply. Confirm eligibility on the platform before registering.
Source: google-trends